For this project, this group project that I worked on focused on creating a futuristic concept store using interactive retail technology for Birkenstock to attract younger consumers to the new store located in Boston.

We conceptualized the interactive technology to include 3D printing technology for personalized sole inserts with a special collaboration with MIT students.

Other features included to attract consumers was an AR game featured on the Birkenstock app titled, “Stride & Seek” where consumers would be taking around historic landmarks celebrating Bostonian and German culture. The more they participate, the more tokens they could win, to receive special discounts, on their custom Birkenstock shoe.