2021 creative direction 

It all began with an idea of a Ballerina - the epitome of perfection - to go beyond her breaking point. In this group project, we discussed how to tell the story through creative narratives to demonstrate our inspiration. Throughout the process, the gradual wear and tear of the ballerina’s state of mind will crumble, hence the transition between the light pastel colors to black leotards and skirts. We have produced a film, and a magazine mockup supporting our initial concept.

Creative Film

“Perfection Under Pressure”

Photography & Film: Sara Mummert
Make up: Sophia Parker
Publication: Elise Ramirez & Earny Karnasuta

Senior Project

Puma Pop-Up Shop

Birkenstock Concept Store

Global Sourcing Project