In this collaborative project, we devised a marketing strategy for a pop-up shop for Puma’s collaboration with SpongeBob Squarepants. For the location of the pop up, we selected Huntington Beach, California.

The main objective of the pop up is to penetrate the US market, since Puma’s presence is lacking compared to its competitors, developing a pop up shop connected to US culture is the first way to grab the attention more effectively in a physical environment.